/YouTube

YouTube: ignite organic viewership

Challenge:

Creating a captivating YouTube channel in today’s crowded space? Not quite as easy as shelling peas. As Crisp began to manage a culinary channel for a client, we faced the challenge of standing out from the competition. In spite of locating professional, charismatic chefs who featured client’s product in an appealing way, the channel didn’t meet viewership and subscriber KPIs. Crisp looked for a combination of secret ingredients to rebuild a successful community.

solution

Solution:

YouTube is one of the largest Search Engines out there. We made our videos discoverable through SEO techniques, just like we did on Google. Crisp paid close attention to video titles, descriptions, and meta tags, fine tuning them for maximum visibility. We also boosted the videos’ impact by incorporating chapters and playlists.

"How to filet the fish fast?" This YouTube clip is #1 performer, which drives thousands of organic views!

Then Crisp pinpointed what exactly the target audience was searching for on YouTube. Creating new videos that matched popular topics about the food product generated those desired organic views.

Highlights