Despite cultural differences, it seemed a smart choice to leverage the existing visual content for a relatively small export market with a limited marketing budget.
First, Crisp selected and translated photo and video recipes, which provided enough content for almost a year of active digital posting.
Crisp revitalized recipes by localizing the content with a local sous chef’s assistance, ensuring accurate conversions and ingredient adaptations to suit the tastes of the export market.
Crisp repurposed the content into reels, recipe collections, and themed seasonal carousel posts that fit the culture of the export market.
Crisp work infused the social media account with vibrant energy, generating lively engagement and saving money. Creating this content would have cost 5x the budget of repurposing it.
